DEG partnered with a national window replacement company to create a video about the role technology plays in the customer experience with the brand across the journey.

Without a clear understanding of new technology and tools available, as well as the benefits they provide, employees can be slow to adapt and champion a company’s goals. But when everyone is motivated by a singular vision encompassing the use of these new tools, business booms.

The challenge

For more than 110 years, one national window replacement company has revolutionized the window and door business in the United States. To showcase the ideal customer experience of the future and its investments in digital technology, the brand engaged its marketing partner DEG, an Isobar Company to create a video about the role technology plays in the customer experience with the brand across the journey.

Sales and marketing teams need to see and understand how new tools help them better interact with customers to provide information, close sales, and communicate the stages between purchase and installation. This insight drove the strategy for the video content produced by DEG.

The strategy

DEG approached the challenge of sharing the company’s vision with the customer in mind. The agency proposed a holistic view of the customer experience told through the lens of the brand’s digital channels. This would allow for affiliates to see not only how sales representatives interact with customers, but also how the new marketing tools provided an improved communication experience for everyone.

The entire affiliate network and marketing arm of the brand embraced the video wholeheartedly, allowing the company to receive stakeholder buy-in on the future vision of the company.

The solution

Working against a quick turnaround, the DEG Content Studio team pitched the storyline and scripted, casted, shot, edited, and finalized the full brand vision video. The video encouraged each affiliate to “Open the window to the future,” and use the available marketing tools to inform, connect, drive action, and delight customers.

The outcome

The window replacement company premiered the new brand vision video at its internal summit for affiliates from across the country and continued sharing it throughout the entire organization as well as with its parent company. The entire affiliate network and marketing arm of the brand embraced the video wholeheartedly, allowing the company to receive stakeholder buy-in on the future vision of the company.

The video showcased the investments the company was making to provide its sales representatives and marketing teams with the tools to grow their business, as well as its overall brand vision as a parent company. And it produced an overwhelmingly positive response that could lead to a booming business.

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