DEG partnered with a national window replacement company to create a video about the role technology plays in the customer experience with the brand across the journey.
Without a clear understanding of new technology and tools available, as well as the benefits they provide, employees can be slow to adapt and champion a company’s goals. But when everyone is motivated by a singular vision encompassing the use of these new tools, business booms.
For more than 110 years, one national window replacement company has revolutionized the window and door business in the United States. To showcase the ideal customer experience of the future and its investments in digital technology, the brand engaged its marketing partner DEG to create a video about the role technology plays in the customer experience with the brand across the journey.
Sales and marketing teams need to see and understand how new tools help them better interact with customers to provide information, close sales, and communicate the stages between purchase and installation. This insight drove the strategy for the video content produced by DEG.
DEG approached the challenge of sharing the company’s vision with the customer in mind. The agency proposed a holistic view of the customer experience told through the lens of the brand’s digital channels. This would allow for affiliates to see not only how sales representatives interact with customers, but also how the new marketing tools provided an improved communication experience for everyone.