With an increasingly outdated website and an overwhelming amount of content, Waddell & Reed engaged DEG on a full-service project to reimagine the brand’s flagship website.
Many people make investments to grow their wealth. But the process involves meticulously researching and selecting the right funds. Without the proper information to evaluate if a fund is the best one for investment, people will move on to another fund or financial planning partner. That’s why one asset management company knew it needed to spend some time investing in itself.
As an asset management and financial planning company, Waddell & Reed knows first-hand the importance of making smart investments. With an increasingly outdated website and an overwhelming amount of content, Waddell & Reed engaged DEG on a full-service project to reimagine the brand’s flagship website.
When learning about investments and financial planning, people often go online to research and find guidance. If a website is too difficult to navigate or doesn’t provide the right information, they move on to the next.
After evaluating the website to learn more about the customer and company administrator’s current web experience, DEG developed a strategy to maximize the brand’s message within a modern design atop a scalable platform. A major aspect of the project would be to organize Waddell & Reed’s content on the front end while making it manageable on the back end. DEG defined three main objectives for the new website: increase positive brand recognition through improved website content and functionality, allow for efficiency in updating website content, and improve marketing efforts.