United Way asked its digital agency of record DEG to help it provide transparency on the funds raised and distributed to local nonprofits.
In times of crisis, one of the few positives is the ways communities come together to overcome adversity. When the COVID-19 pandemic hit hard in Kansas City, one nonprofit helped its neighbors across the region come together to support one another in need.
Donations made in the digital age aren’t always seen as the safest way to support our communities. So, that same organization put together a team to shed some light on how it, and all of Kansas City, were responding to the crisis.
United Way of Greater Kansas City serves as a catalyst—assembling service organizations, volunteers, and donors—for meaningful and lasting change in towns and cities across its six-county region. When the COVID-19 pandemic began in early 2020, the organization knew nonprofits in Kansas City would be in need, and it joined a coalition of organizations to create a fund to aid in the response and recovery of the community.
As the Kansas City Regional COVID-19 Response and Recovery Fund began, United Way asked its digital agency of record DEG to help it provide transparency on the funds raised and distributed to local nonprofits. The challenges United Way and DEG faced were how to collect the data needed and how to present it in a way that everyone could understand.
Historically, United Way hasn’t been able to provide granular details to donors about the funds it has helped raise for nonprofits in the Kansas City region. DEG interviewed United Way stakeholders to establish the requirements and desired goals of an analytics dashboard, like earn donor trust through transparency of the fund distribution and process.
Asking “What if anything is possible?” the agency crafted a plan to gather the data needed within the dashboard, including using U.S. Census data of poverty rate based on zip code to show the demand for funds throughout the region. DEG also wanted to make the dashboard interactive and easily updated with new data sets and visualizations as the fund moved from the response phase to the recovery phase.