ShotTracker partnered with DEG to create video content to raise brand awareness for the basketball technology company’s apps.
Sports fans don’t simply want to watch the game, they want to experience it—especially when cheering on your favorite basketball team. Analytics are becoming an increasing aspect of that experience. So, when you can get even more stats breaking down every aspect of the game in real time, you jump for it.
Introducing ShotTracker, a sensor-based system that automatically captures real-time basketball statistical and performance analytics. By providing coaches, players, fans, and broadcast partners an incredible, data-driven experience, ShotTracker is changing the way we view live sporting events. The company sought to share this experience with the world, and partnered with DEG to create video content to raise brand awareness for ShotTracker’s apps—one of which is for coaches and team, and the other for fans.
ShotTracker’s main goal was to raise awareness of its Fan app by creating the company’s first TV spot, with a secondary goal of driving downloads from the app store. The biggest challenge was condensing the vast amount of information provided by the app into a short and engaging video that would resonate with the audience.
As an advanced statistics platform with engaging visual qualities, the ShotTracker Fan app could easily capture the attention of an avid basketball viewing audience when introduced to the right audience with the right message.
Sports fanatics don’t simply watch the game, they live for the opportunity to immerse themselves in the experience. This includes understanding everything about their favorite teams—from how each player is performing in real time to following along with a 3-D game cast when they can’t watch the game in person or on TV.