After updating its service offerings and website, ProSource turned to its agency of record DEG to produce a promotional video for sharing at conventions and across its digital channels.
Whether you’re a homeowner looking to remodel your kitchen or a contractor starting from blueprints, home improvement projects take a lot of planning, effort, and a little luck to make your dream concept a reality.
To help everyone find top-quality products at affordable prices, one company needed a way to showcase how it could make home improvement project ideas a reality.
The challenge
ProSource Wholesale, North America’s largest wholesale home design, remodeling, and flooring company focused on redefining the industry one home improvement project at a time. After updating its service offerings and website, ProSource turned to its agency of record DEG to produce a promotional video for sharing at conventions and across its digital channels.
The best way to introduce a brand and its services is to show them through video, one of the most engaging mediums. Knowing this, DEG collaborated with ProSource to bring the brand’s visions to life in front of the camera.
The strategy
DEG identified ProSource’s target audiences and outlined what aspects of the brand’s new website and in-store features would resonate most within the video. The agency then created a storyboard representation of the video—from beginning to end—demonstrating how the spot could showcase the new branding and services for the wholesaler.