Now, more than ever, consumers equate health with beauty. As many consumers realized in 2020, skin care is one of the best ways to maintain health and beauty. That’s why one brand sought to capitalize on the self-care craze and offer consumers opportunities to get to know their skin in time for the end-of-year holidays.
Neutrogena is an American brand of skin care, hair care, and cosmetics and is part of Johnson & Johnson Consumer Health. As a skin care brand that is trusted by industry-leading dermatologists, Neutrogena offers some of the world’s most loved beauty and skin care lines and manufacturers and markets products in more than 70 countries.
Looking to leverage Salesforce more throughout the holiday shopping season, Neutrogena turned to its email marketing and commerce partner DEG to help refresh its online commerce experiences and use Salesforce Marketing Cloud to engage consumers with more personalized messaging.
As a Platinum Salesforce Consulting Partner and one of the largest Salesforce Marketing Cloud partners, DEG provided Neutrogena with best practices and guidance on audience segmentation and dynamic subject lines and messaging. DEG also planned the integration of Salesforce Einstein AI software to capture consumer behaviors within Neutrogena.com, update the brand’s annual online holiday shop and The Bar digital resource, and develop a Skin360 progressive web app (PWA).