No matter what language you speak, country you’re in, or device you use, fast and easily consumed messaging is a priority for everyone connecting to the web. With a global community of subscribers, Mozilla’s Firefox + You email newsletter reaches hundreds of thousands of subscribers on a variety of computers, phones, and tablets – all using one brand voice. Communication as multifaceted and grand as this needs a dynamic and modern feel to best engage many audiences throughout the world.
To help optimize email engagement, Mozilla turned to DEG’s renowned and award-winning creative and user interface expertise. As a leading expert in direct email marketing, DEG was tasked with redesigning the Firefox + You Newsletter template. For the redesign, Mozilla asked for a contemporary look with high cross-platform performance and a small bandwidth allocation. This was to ensure that Mozilla reached as many users as it could it the most impactful way – Mozilla has subscribers in a number of areas, on a number of different devices, and in areas with varying sophistications in technology. Alongside the template design, DEG was also tasked with reorganization of the Mozilla email database and account architecture.