Living Proof sought help from DEG to build an integrated technology stack to streamline the processes behind a seamless customer journey, from acquisition to fulfillment.
When it comes to hair, consumers seek the best formulas for straight, curly, thick, or thin. Looking for the right products can be exhausting and yet when found, bring an elation untouched by any other brand or formula. To reach more consumers and increase purchases, brands need to stand out in a crowd not only with their products but their online experiences. Good thing this brand already had half of the brilliant equation figured out.
Premium hair care brand Living Proof solves beauty challenges with science originating from MIT, providing customers with results you can see from across the room. With a lean ecommerce team, Living Proof sought help from DEG to build an integrated technology stack to streamline the processes behind a seamless customer journey, from acquisition to fulfillment.
Many shoppers first discover new hair products through third-party retail channels. Knowing this, DEG collaborated with Living Proof to bolster the brand’s owned channels to better collect and leverage data from its customers.
DEG became an extension of the Living Proof ecommerce team, communicating directly via Slack, collaborating in real-time, and proactively monitoring the website for issues and areas to improve. Living Proof’s site was built on Salesforce Commerce Cloud, providing opportunities for the brand to activate tactics and tools for increasing website traffic and collecting customer data to enhance the experience.