Living Proof sought help from DEG to build an integrated technology stack to streamline the processes behind a seamless customer journey, from acquisition to fulfillment.

When it comes to hair, consumers seek the best formulas for straight, curly, thick, or thin. Looking for the right products can be exhausting and yet when found, bring an elation untouched by any other brand or formula. To reach more consumers and increase purchases, brands need to stand out in a crowd not only with their products but their online experiences. Good thing this brand already had half of the brilliant equation figured out.

The challenge

Premium hair care brand Living Proof solves beauty challenges with science originating from MIT, providing customers with results you can see from across the room. With a lean ecommerce team, Living Proof sought help from DEG to build an integrated technology stack to streamline the processes behind a seamless customer journey, from acquisition to fulfillment.

Many shoppers first discover new hair products through third-party retail channels. Knowing this, DEG collaborated with Living Proof to bolster the brand’s owned channels to better collect and leverage data from its customers.

The strategy

DEG became an extension of the Living Proof ecommerce team, communicating directly via Slack, collaborating in real-time, and proactively monitoring the website for issues and areas to improve. Living Proof’s site was built on Salesforce Commerce Cloud, providing opportunities for the brand to activate tactics and tools for increasing website traffic and collecting customer data to enhance the experience.

Since adding more data-driven solutions to its technology stack and launching with Yotpo, Living Proof has seen conversion rates nearly double and a 135% lift in average time on site.

The solution

Living Proof implemented several influencer campaigns to gather customer data in which it didn’t previously have access. As its commerce technology partner, DEG searched for an advanced ecommerce marketing platform that could enable Living Proof to leverage powerful customer content and data to use to drive trust and build connections. That’s when the agency found Yotpo.

Yotpo offers brands the ability to accelerate growth with customer ratings, reviews, and referrals through direct integration with Commerce Cloud. This integration provides brands with custom content generation and distribution, as well as increased analytics tools to understand customer feedback at scale and turn it into actionable insights.

“Yotpo is giving Living Proof access to customer data that they wouldn’t have had otherwise. The team was previously limited by their technology — now, with Yotpo and DEG, they can do whatever they want.” – Mark Rubin, Senior Sales Engineering Director, DEG, an Isobar Company

Through this partnership, Living Proof leverages Yotpo-powered reviews in both paid and organic search, giving the brand deeper insight into customers’ desires and preferences. In addition to significantly decreasing bounce rates and increasing conversion rates on-site, this valuable social proof forges a better connection with customers and creates a more authentic, personalized brand experience throughout the buyer journey.

“Yotpo is establishing credibility with our shoppers and adding value by providing real customer feedback — a valuable source of social proof that we will continue to leverage in the future.” – Inga Ivaskeviciene, Director, eCommerce Technology, Living Proof

Living Proof’s integrated tech stack within Salesforce Commerce Cloud’s dependable and extensive ecosystem has created the perfect environment for the brand to thrive. Working seamlessly together to drive more traffic to the site, boost conversion, and collect post-purchase consumer data, DEG and Yotpo was the combination to maximize Living Proof’s scalability.

The outcome

Since adding more data-driven solutions to its technology stack and launching with Yotpo, Living Proof has seen conversion rates nearly double and a 135% lift in average time on site. By infusing social-proof content throughout the customer journey, Living Proof has been able to create an owned channel that captures essential customer data to continue to drive growth. More than 3,000 review in six months with Yotpo means the brand has 3,000 more insights that can be used to add value at every touchpoint along the customer journey—from ads to product pages to packaging and beyond.

Now, Living Proof has the second part of the equation, providing customers with a seamless commerce experience to get their best hair powered by brilliant science.

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