Kodiak Boots partnered with DEG to use paid media marketing to target customers thoughtfully and increase budget efficiency during the growing COVID-19 pandemic.
Since its invention, boots have protected feet in the great outdoors, on factory floors and construction worksites, above buildings, and in below-zero temperatures. For one brand, real boots are built for hard work, as well as an on-the-move lifestyle it knew could continue even as a global pandemic shuttered people inside.
No one knows boots like Kodiak. That’s why Kodiak Boots has been Canada’s bootmaker since 1910. After refreshing its brand with a Built for What Matters identity and reintroducing itself to the United States, Kodiak sought to increase sales for both its safety and lifestyle boots in the country.
Kodiak Boots partnered with DEG to leverage its paid media marketing expertise to target customers thoughtfully and increase budget efficiency when many brands experienced challenges and uncertainty with the growing COVID-19 pandemic.
Traditionally, Kodiak Boots has experienced slower sales starting in March as winter transitions to spring. To combat this, DEG tested audience segments and creative variations and built lead-generation campaigns to increase ad performance and grow the brand’s email subscriber list.