Cooking a delicious meal means more when operating a large commercial kitchen at a restaurant. So, when you need new equipment or a replacement part for your kitchen, you want to know exactly where to go to get the best of the best. You want an easy, quick way to find what you’re looking for and get it. You need Heritage Parts.
As one of North America’s largest replacement parts distributor for commercial kitchen equipment, Heritage Parts provides access and fast shipping to parts and technical information from more than 800 foodservice manufacturers. But to compete with other foodservice parts providers, Heritage Parts and DEG collaborated to help the brand launch its new mobile app, getting messaging out to the right amount of cooks in kitchens across the U.S. and Canada.
Customers are always on the move and need an easy way to identify and purchase kitchen equipment parts, as well as speak directly with customer service reps. They desire a mobile-friendly interface, inventory visibility, real-time pricing, self-sufficiency, and part research tools. Although Heritage Parts is known for its excellent customer service and shipping, it needed a mobile app to better compete in the foodservice parts industry and deliver what customers wanted.
KEY STAT: Nearly 98% of customers begin their part search using a mobile device. © Gorilla Group
Heritage Parts approached DEG to develop an app launch strategy to deploy in a few months. The brand wanted to launch with a video, but allowed DEG to build off that to create an omnichannel solution for targeting both current and new customers to raise awareness for, and increase downloads of, the mobile app.