Bruno Mars lip-syncs and flash mobs are just a few ways Millennials have given the time-honored tradition of the marriage proposal new life with their mix of creativity and social-sharing skills. Getting down on one knee and asking that very important question has become the encore. What leads up to the question are the songs, dances, movies, and surprises that transform each love story into a one-of-a-kind experience.
For jewelry companies, engagement ring shoppers are some of the most critical and complex of its customer base. Help them capture the biggest moment of their lives, and you’re building a bond that lasts a lifetime. Helzberg Diamonds strives to share in celebrating these happiest of moments, and did so for one bachelor by giving him the proposal experience that he and his bride-to-be would never forget.
Will she say yes? It’s such a simple answer, but an enormous amount of work and planning went into it. Helzberg understands the complexity and emotions involved in picking out the perfect ring for that special someone; the brand has been uniting the two for more than 100 years. Building on Helzberg’s success with a National Proposal Day campaign the year prior, the company again came to DEG looking for an innovative and creative way to relieve the stress and enhance the joy of the ring-shopping process.