Like the age group Hallmark Baby caters to, the company is itself in its infant stage in the retail industry as a relatively new business. The company designs and creates children’s clothing, as well as personalized gifts, for the moment they are born to the age of eight; clothing that is as full of creativity as the kids who wear them.
Being the most recent Hallmark company, Hallmark Baby was looking to acquire and grow its subscriber base to help spread the word of its products. The company had begun this process by sending emails to subscribers of the Hallmark parent company, as well as driving customers to subscribe using a website homepage pop-up and landing page for email opt-ins. When DEG, a full-service digital agency and one of the largest Salesforce Marketing Cloud partners in the country, partnered with Hallmark Baby and migrated its email program to the Salesforce Marketing Cloud, Hallmark Baby asked DEG to develop a new solution for continuing the process of increasing its subscriber list.