The baby line of Hallmark worked with long-time partner DEG to create a campaign that would increase the number of email subscribers at a low cost per lead.
The home of a new parent is unmistakable—baby toys, clothing, and essential products overtake the living spaces. That’s because parents and their loved ones adore celebrating their new bundles of joy with purchases galore. But in order to stand out in an oversaturated baby product market, brands need a campaign strategy that hits the sweet spot of excitement and good value.
The baby line of Hallmark needed to boost summer sales and stand out among its competition. The brand worked with long-time partner DEG, Linked by Isobar to create a campaign that would increase the number of email subscribers at a low cost per lead.
With an email subscriber base of engaged baby product consumers, Hallmark would be able to tailor communications about new baby products and sales.
Parents rely on products that are high quality, comfortable, and trusted by other parents. In order to cut through the noise of an oversaturated market, Hallmark needed to showcase product uniqueness with a message that resonates with the target audience and builds off the need for parents to give their kids the best.