Having more people know about your brand is great. What’s better? Having the right people know about your brand, because the right people will transform into more engaged and longer-lasting customers.
Hallmark Baby understood the need to target its growing audience—the right audience—across all digital channels, creating more engaged customers. The company also knew the outcomes it wanted from these channels, setting business goals to increase brand awareness, revenue generation, and email acquisition. The difficulty came in determining the best method of execution, which is where DEG worked with Hallmark Baby to put a plan into place that would turn those goals into a reality.
Hallmark Baby understood the need to target its growing audience—the right audience—across all digital channels, creating more engaged customers.
DEG and Hallmark Baby sought to extend beyond the traditional Generation X and Baby Boomers Hallmark customer base to create brand awareness amongst Millennials. With the target audience of Millennials in mind, DEG tapped into Hallmark Baby’s vast amounts of data and activated paid media, email, ecommerce, social media, affiliate marketing, and SEO strategies to target each segment with appropriate messaging.