DEG and a global guitar brand collaborated on the strategic implementation of an ecommerce solution that could manageably scale across regions.
Do you hear that? It’s a 14-year-old kid in England strumming an acoustic guitar for the first time. It’s a house musician picking the strings of a bass in France, and it’s a famous rock guitarist everyone knows by name clutching his axe on stage in Germany. Do you hear that? It’s the sound of people playing guitars across the world, and it’s a beautiful sound.
Despite the global appeal of being one of the best-known guitar makers in the world, it lacked the type of international ecommerce experiences that would help it to grow, and further engage, its global audience. The brand wanted to change that, so it asked DEG, Linked by Isobar to help bring its guitars directly to its fans around the world.
DEG and the guitar brand began developing an initiative that allowed the brand to launch both transactional and non-transactional direct-to-consumer websites for more than 40 countries and in eight languages on the Salesforce Commerce Cloud platform. DEG began by working to launch sites in Japan and Britain—followed closely by Germany and France—before helping to strategically complete the initiative.