DEG and a global guitar brand collaborated on the strategic implementation of an ecommerce solution that could manageably scale across regions.

Do you hear that? It’s a 14-year-old kid in England strumming an acoustic guitar for the first time. It’s a house musician picking the strings of a bass in France, and it’s a famous rock guitarist everyone knows by name clutching his axe on stage in Germany. Do you hear that? It’s the sound of people playing guitars across the world, and it’s a beautiful sound.

The Ask

Despite the global appeal of being one of the best-known guitar makers in the world, it lacked the type of international ecommerce experiences that would help it to grow, and further engage, its global audience. The brand wanted to change that, so it asked DEG, Linked by Isobar to help bring its guitars directly to its fans around the world.

The Answer

DEG and the guitar brand began developing an initiative that allowed the brand to launch both transactional and non-transactional direct-to-consumer websites for more than 40 countries and in eight languages on the Salesforce Commerce Cloud platform. DEG began by working to launch sites in Japan and Britain—followed closely by Germany and France—before helping to strategically complete the initiative.

The solution allowed the brand to launch both transactional and non-transactional direct-to-consumer websites for more than 40 countries and in eight languages on the Salesforce Commerce Cloud platform.

With so many sites under one cohesive brand, DEG made the management of the sites as efficient as possible at a regional level, while still allowing for country-specific variations. For example, voltage needed to be showcased differently in America (US 120v), the United Kingdom (230v), and the European Union (230v).

While the brand’s in-house team took DEG’s framework and began implementing in other countries, DEG remained an integral part of the process. DEG offered its expertise to provide continued support and maintenance, most notably ensuring the guitar brand was staying up-to-date by upgrading complex payment integrations.

The Result

For global brands, a few of the most important aspects of their digital brand experience are brand cohesiveness and consistency. DEG’s approach provided the guitar brand with the ability to easily manage content across websites and to customize important information by region. Now aspiring players and seasoned musicians around the world are closer than ever to owning the guitar of their dreams. It’s a beautiful sound.

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