To ensure customers could access equipment information wherever they worked, Foley partnered with DEG to build a mobile app that included an offline mode for remote-location access.

Construction workers go wherever their jobs take them—from rural roadsides to large urban centers. Frequently, contractors are in areas where there’s no internet connection, so they can’t access websites and mobile apps with the vital information needed to operate, request support for, and rent heavy construction equipment. That is, until one equipment dealer created an app that worked wherever they needed.

The challenge

Foley Equipment is a family-owned Midwest company offering Caterpillar construction equipment for purchase and rental. To ensure customers could access equipment information wherever they worked, Foley partnered with DEG to build a mobile app that included an offline mode for remote-location access.

When at a construction site, heavy equipment operators and managers need to access up-to-date information on the machines they’re using and any additional equipment they require to get the job done. While Wi-Fi can be spotty at best, DEG and Foley focused on creating an offline, user-friendly experience within the new mobile app.

The strategy

Knowing the mobile app needed to allow potential and current customers to view the equipment catalog and machines currently being rented, and request support and pick-up services, DEG reviewed all the content Foley wanted to deliver to its customer’s fingertips. The agency focused on user experience and made recommendations for information consolidation and design within the app to ensure customers are satisfied with content they can access on the job site.

Foley and DEG launched the new mobile app with access to the equipment catalog, location lookup, and account access features.

The solution

Before developing the mobile app, DEG built a content management system (CMS) to bring the equipment and rental data together and ensure Foley’s back-office tracking system matching its online catalog. A CMS allows anyone using the app to access up-to-date, accurate equipment data at all times.

DEG built Foley’s mobile app on Xamarin, ensuring both iOS and Android compatibility, and enabled an automatic check for a new version of the online catalog each time a customer opens it. Along with being able to view the catalog and request support in offline mode, the app includes a reservation request option that is queued and submitted as soon as the app connects to Wi-Fi.

Adding a layer of convenience, DEG made the mobile app location-aware, meaning Foley customers could quickly find the nearest rental location based on the device’s current location. Customers could also set a preferred location within the app to always view current rental options at their favorite Foley store.

DEG also made it easy for customers to compare similar pieces of equipment, allowing them to determine which Caterpillar was needed to complete their project.

The outcome

Foley and DEG launched the new mobile app with access to the equipment catalog, location lookup, and account access features. Later releases added the ability to view current rentals and use Foley support, while DEG continued to refine the app’s features and enhance the user experience. Next, Foley and DEG are working together to implement Salesforce Sales Cloud as its CRM to gain a better view of Foley’s customers and their engagement with the brand.

Now, Foley customers have the equipment and resources they need to get the job done, no matter where their work takes them.

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