Along with being a nationwide propane provider, Ferrellgas aims to be a good neighbor to each of its million customers, engraining itself in the communities it serves and ensuring its neighbors’ homes remain heated.
Social media is the most effective way for Ferrellgas to showcase its neighborly spirit by listening to and engaging with its customers — while also supporting the employees located in those communities — through friendly, knowledgeable, and shareable content.
DEG has partnered with Ferrellgas for a number of years to provide marketing services assisting the national propane brand in better reaching its wide and diverse customer base. In 2015, these services included DEG taking over the brand’s social strategy.
Already aware of Ferrellgas’ social media focal points and needs, the agency recommended Social Studio, Salesforce’s social relationship management tool, as the best solution to scale the brands’ social media efforts. Whether posting to channels, responding to followers, or looking for customers who are dissatisfied with a competitor, Social Studio would create more efficiencies and smoother workflows through more relevant customer engagement strategies.