With global growth in mind, DVF partnered with DEG to ease friction in the ecommerce ordering process and increase approval ratings among consumers on its website.
What makes a clothing item iconic, let alone a whole line? The key to fashion success is often in developing something unique that transcends the traditionally short fashion cycle. Consider the legendary wrap dress of Diane von Furstenberg. The eponymous line was born in 1972 and continues to adorn women around the world walking their own runways in life.
How do you keep a fashion brand timeless in the digital age? By keeping customers top of mind when building an online purchase experience.
DVF distributes its luxury clothing line to women across the globe in more than 70 countries, including via 111 DVF-owned and partner stores. Yet, its fraud solution included a manual review process that involved calling customers to verify orders, which added unwanted friction and slower fulfillment. In addition, entire countries were blacklisted for higher-than-normal risk of fraud, preventing the brand from expanding into new markets.
“We were reliant on solutions that weren’t keeping up with our needs, and it was hurting the experience that we were able to provide our customers.” — Felipe G. Araujo, senior director of ecommerce at DVF
With global growth in mind, DVF wanted to ease friction in the ecommerce ordering process and increase approval ratings among online consumers. So, it turned to its ecommerce partner, DEG, to come up with a solution.
As a world-renowned women’s fashion line, DVF could easily expand its international presence with the right online experience for all customers.
Consumers who shop online expect a smooth process to complete their purchases. When the purchase process is slow and cumbersome, customers begin to think the purchase isn’t worth the additional time to complete, and will exit without buying anything.