DLR Group, a highly innovative architecture and engineering firm serving some of the most recognized brands in the nation – including Google, Starbucks, Boeing, Hyatt and many others – possessed a website that didn’t reflect the standards of the company.
The website, which was built using Flash, was static, and couldn’t be modified easily. DLR Group needed an innovative way to showcase its best work and better communicate the reputation the company had established over the past 40+ years. This prompted the company to reach out to DEG, a partner that they knew could help.
DLR Group had an impressive roster of clients, however, its website wasn’t doing the clients justice when it came to showcasing work. Load time was slow, and visitors noticed. In fact, 90 percent of visitors bounced from the site before it was even done loading. Magnifying the problem was the fact that Flash websites often have trouble getting found in Google search results, which didn’t positively impact the company’s website traffic.
In addition, since the site was relatively static, it was difficult for staff to make changes or updates, which is critical in the architecture and engineering industry. The company needed the ability to continuously update projects and display its best work to potential clients.
Since DEG had done an excellent job translating DLR Group’s website to Chinese in the past, the firm asked DEG to partner on the project and provide some immediate help. The goal of the new website was to make the site more user-friendly and easier to update, showcase people and expertise in order to make social connections simpler, and to have a site that mirrors the work the company is doing for its clients.