Crocs partnered with DEG to develop and establish a global standard of email best practices for use across all regions of brand operations.
Technology has connected global brands with consumers around the world, prompting companies to adapt messaging to the language of their customers. To do this at scale can be cumbersome, but one global company knew it needed to find a way to meet the needs of its email subscribers with an efficient process.
Global footwear maker Crocs has sold more than 600 million shoes in 18 regions—and more than 90 countries—since opening in 2002. Each regional unit has a wide range of email marketing sophistication levels and a different way to greet its customers. Crocs partnered with DEG to develop and establish a global standard of email best practices for use across all regions of brand operations.
Consumers around the globe speak different languages and live within different cultures, requiring brands to adapt their messaging to better meet their needs. DEG and Crocs kept this in mind as they collaborated on how to best craft a global email solution.
With varying email program sizes and budgets per region, Crocs’ email marketing needed to become more efficient and save time, while also replicating email campaign strategies, queries, and templates across regions. To keep Crocs’ email campaign strategy consistent, DEG worked to develop one regional set of standards that would be adaptable for all other regions, ensuring best practices for improved email deliverability and engagement.