Columbia College partnered with DEG to craft a campaign that would help it stand out among other higher education institutions.
Higher education is expensive. And the stress of paying for it has been felt for years by students who accumulate debt on an increasing scale—oftentimes before they even get their first credit card.
So, when a college presents a tuition option that doesn’t rack up fees and additional costs, it’s extremely important to communicate its benefits to those considering college degrees, as well as the administrators who recruit and speak to students daily.
Columbia College needed to introduce Truition, its new, simplified payment program, to prospective students during the consideration phase of the school year. Knowing prospective college students are bombarded with messaging in the fall, Columbia College partnered with DEG to craft a campaign that would help it stand out among other higher education institutions.
With the right messaging, Columbia College could better communicate its affordable tuition to those considering higher education and grow its student base within the private college space.
Consumers considering continuing their education are faced with the daunting reality of paying exorbitant college fees. When choosing a school, students seek a place that understands their motivations and communicates with refreshing honesty.