AWI partnered with DEG to fully digitize its woodworking standards and educational content, making it easily accessible from anywhere.
Technology has transformed how we find answers and how we do our jobs. Nearly all the world’s knowledge is at our fingertips—all we have to do is ask Siri, Alexa, or Google. As a result, brands must adapt their printed resources into digital tools to meet consumer expectations and remain top of mind. So, when one professional association needed to do the same, the project meant modernizing its business model as well.
Founded in 1953, the Architectural Woodwork Institute is a professional trade association that established and published important industry standards and educational content leveraged by woodworkers everywhere. To take the next step toward becoming the global leader in architectural woodwork education and standards, AWI partnered with DEG to fully digitize its content, making it easily accessible from anywhere.
Professional woodworkers, architects, manufacturers, and installers conduct their work at job sites, offices, and manufacturing facilities. DEG adopted the viewpoint of these workers and how they’d use the new digital content as a valuable tool for finding quality woodworking information quickly.
While AWI already had a reputation as the source for valuable printed publications, DEG recommended creating a fully digital tool personalized to roles in the industry and accessible from any device. The agency proposed a new membership model for AWI to retain and engage current member companies while increasing memberships with new companies and creating additional revenue opportunities for the organization. To bring the solution to life, DEG recommended technologies to build and enhance this digital solution for AWI’s future growth.