ASU Enterprise Partners partnered with DEG to create a commerce strategy that would increase donation revenue and engage potential donors to act.
While Arizona State University professors were busy educating the future generation, the university’s nonprofit organization was creating a lesson on the future of fundraising.
The lesson? Ecommerce websites aren’t only for customers to purchase their favorite products. Turns out, they make for outstanding vehicles for donations.
The ASU Foundation, a subsidiary of ASU Enterprise Partners, raises, creates, and invests resources for the benefit of ASU, but didn’t have the right tools to grow and was experiencing a 95% donor-abandonment rate. To rectify this, ASU Enterprise Partners partnered with DEG to create a commerce strategy that would increase donation revenue and engage potential donors to act.
University donors seek to make their mark on the institution they’re supporting and know exactly where their money goes. This insight was key in developing a solution that would encourage more donations to the ASU Foundation.
To acquire, engage, and retain donors, DEG crafted three strategic imperatives to evolve the ASU giving website from a donation transaction to a generosity experience. These three imperatives were to know your donor, personalize the journey, and inspire action through timely, relevant, and personalized content and communication that educates and encourages donations.