Consumers demand user-friendly navigation, advanced search capabilities, and a functioning website that loads pages quickly with a clean design. In addition, your associates need to be able to easily update your website content so as to engage these customer relationships with new and enticing products and information.

Website Investment Pays Off for Waddell & Reed

That’s where a content management solution (CMS) is vital to a business’ success. A CMS allows you to have a visually appealing website that connects with consumers, while also allowing your team members to update on a regular basis easily and quickly.

Maximizing your website content

Your website content is an important part of your customer journey. One advantage of organizing and managing it with a CMS is to enhance collaboration within your company. A website CMS allows multiple users to log on and contribute, schedule, edit, and publish content necessary to informing your target audience about your products and services.

At DEG, we take it one step further and help you find the best content management solutions for your business to make it even easier for your business to succeed and connect with customers at every moment along their journey.

Comprehensive content management services

With more and more people engaging with websites while on the go, DEG has developed solutions to meet people in the moments that matter most—on any device they choose.

Configuration & custom development

  • CMS technology selection
  • Technical architecture design
  • Governance and workflows
  • Responsive design
  • Social media and email integration

Customer analysis

  • User experience testing and optimization
  • Content migration and auditing
  • Customer personas
  • Content engagement insights

Content strategy

  • Targeting and personalization
  • Traffic generation
  • Campaign-based websites/microsites
  • Mobile websites and campaigns

Sitecore Solutions Partner

As a Sitecore Solutions Partner since 2011, DEG blends impactful marketing strategy and top-of-the-line engineering to customize, integrate, and tailor Sitecore to your marketing needs. Explore our partnership >

Your ideal solution partner

Like everything we do at DEG, data and insights are at the forefront of our solution development and implementation process. Our talented engineering team delivers CMS solutions that connect your business content with consumers using an organized approach that allows your team members to easily and quickly update on a regular basis.

We believe in understanding your business objectives and target audiences to deliver an engaging website experience across the customer journey.

Connecting commerce

Customers expect to engage with brands across channels through personalized communications tailored to their preferences, making it easier to purchase products and services. Explore our services >

Building relationships that last

With more than 20 years of experience developing and implementing CMS solutions for national brands across the retail, consumer goods, B2C, financial services, nonprofit, and entertainment industries, DEG offers a vital combination of strategy and technology to transform the way you connect with customers.

Related Work

What website challenges do you need solved?

Our approach has empowered local, national, and global brands to grow their businesses and achieve a competitive advantage, and we can do the same for you. Let us show you how we can capitalize on every moment you have with your customers.

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