Social is more than likes and shares. It’s a way for you to engage in one-on-one conversations with your customers. And with every swipe from any of the more than 2.5 billion people using social media, your business and brand is impacted.
However, brand interactions are oftentimes disconnected across channels, which drives confusion and atrophy. That’s why it’s vital for brands to have a cross-channel strategy with consistent messaging across all touchpoints.