Essential Courses
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The following courses are intended for anyone looking to learn elements that are essential to getting started in Salesforce Marketing Cloud.
Marketing Cloud Essentials
Course duration: 6-hour virtual session or 8-hour on-site training
Get a comprehensive overview of Marketing Cloud features and its uses in managing subscribers, tracking data flow, deploying email campaigns, building audiences, and generating reports. The structure of the session includes:
- Email Studio
- Content Builder
- A/B testing
- Automation Studio
- Tracking sends
- Reporting
Journey Builder Essentials
Course duration: 2-hour virtual session or on-site training
Gain an understanding of how Journey Builder works, and learn how to build a journey by configuring Contact Builder. Training will be delivered in a test account.
Mobile Connect Essentials
Course duration: 2-hour virtual session or on-site training | Prerequisite: account configuration and/or Marketing Cloud Essentials course
Dive deeper into the MobileConnect feature available in the Marketing Cloud, including:
- Creating, scheduling, and deploying SMS in MobileConnect
- Creating and modifying lists and contacts
AMPscript Essentials
Course duration: 6-8 hour virtual session or on-site training | Prerequisite: enterprise account configuration
Discover how to leverage the programmatic marketing content functionality in Marketing Cloud using AMPscript, including:
- Personalization versus variables best practices
- Base-level script usage in emails
- Basic data functions
- IF/THEN statements
- Concatenations
- Advanced formatting functions
- Lookup tables for complex dynamic content execution
Email Creation Within Content Builder
Course duration: 2-hour virtual session or on-site training
Gain an understanding of how to create emails with Content Builder, including building and managing content templates and images.