Consumers’ experiences are taking them across channels, devices, and methods to view content and interact with brands. With countless ways to communicate and engage with people, brands need a unified system for tracking all these touchpoints—and learning more about the customers engaging with them—throughout the customer journey.
Marketing’s role in the customer experience has extended beyond messages in siloed channels. To empower your business to grow, you must have a CRM solution that does work for you. Your solution needs to support your sales and service efforts, enhance your partner relationships, and engage your customers.