Consumers don’t think about the channels in which they engage with advertising. They have multiple subscriptions. They use voice-enabled devices. They’re willing to sit through some ads, especially if they’re getting free content as a result.
They simply want their engagements with brands to be relevant, personalized, and holistic. It’s a connected experience that demands brands to approach it in the same way—with a comprehensive, cross-channel approach to media planning and buying.