Consumers don’t think about the channels in which they engage with advertising. They have multiple subscriptions. They use voice-enabled devices. They’re willing to sit through some ads, especially if they’re getting free content as a result.

Rockin’ sweepstakes campaign for Hallmark baby products

They simply want their engagements with brands to be relevant, personalized, and holistic. It’s a connected experience that demands brands to approach it in the same way—with a comprehensive, cross-channel approach to media planning and buying.

Maximizing your media strategy

At DEG, we believe having an integrated media strategy focused on targeted ad placements that reach the right audiences based on their interests, online behaviors, and demographic specifications is vital to growing your business.

We take a sophisticated approach to first-party data to help you create interest with current customers and empower you to influence future customers, while also boosting loyalty and fostering repeat purchasers.

Full-service paid media capabilities

We focus on you and your customers above all else, delivering results through an orchestrated media strategy powered by data, fueled by a proprietary people-focused data stack, and paired with exceptional content.

Strategy + enablement

Media orchestration

  • Google advertising
  • Facebook, Instagram, and LinkedIn advertising
  • Programmatic
  • Digital video/connected TV
  • Digital audio
  • Native

SEO

  • Audits
  • Content strategy
  • Local-listing strategy
  • Optimization and recommendations

Google Premier Partner

DEG is a Google Premier Partner achieving advertising goals through priority access to industry trends, performance analysis, and competitive benchmarks via Google tools.

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Your ideal media partner

Over the last 20 years, DEG has grown as a trusted media strategy agency with a propensity to evolve to the changing digital landscape. Our Media + Search team creates solutions focused on people, personalizing the experiences with brands to engage their customers in the most relevant moments with the right message on the right medium.

We work as an extension of your team, focusing on your customers and how to best engage them with messaging that drives your business forward. Our only incentive is your success.

Platinum Salesforce Marketing Cloud Partner

As the only three-time Marketing Cloud Partner of the Year, DEG is a leader in the platform, with Audience Studio-certified specialists leveraging data to create a singular view of customers.

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Building relationships that last

With more than 15 years of experience building integrated media plans for national and global brands, DEG offers a unique approach to creating optimal strategies to meet your business needs. Our goal is for your customer to experience your brand with consistent and integrated messaging that is fluid across every channel.

What media or search challenges do you need solved?