Membership in a loyalty program doesn’t mean you’re loyal. In fact, consumers are willing to sign up for a number of brand interactions and programs—especially if they get something in return. If you’re measuring the success of your loyalty program in the number of members, it’s time to rethink your approach. After all, the real proof of loyalty comes in the engagement after the sign up is complete.

Download The ROI of Loyalty Engagement ebook

Loyalty programs have long proven to resonate with consumers, even in their less-sophisticated forms. Yet, the short-term, discount-based view of loyalty has never truly engendered lasting relationships. The challenge for brands isn’t attracting customers to join a loyalty program, it’s developing a program that drives engagement and meets customers’ needs across touchpoints. We help brands do exactly that.

Reimagining loyalty

At DEG, we use a holistic approach to foster a deeper relationship between your customers and brand, no matter the channel or method of engagement, based on the inherent drivers of loyalty within your customer base.

Starting with your data, we analyze to find human truths that drive the strategies for personalized and relevant messages to your customers. As an extension of your team, we focus on creating an omnichannel solution that leverages email, social media, search, ecommerce content, and all other touchpoints—bringing your loyalty program to your customers in the right channel at the right time.

How we amplify your brand loyalty

We combine both the analytical left brain with the artistic right brain, bridging the gap between strategic data insights with creative execution to build solutions that drive active engagement.


  • Program design and branding
  • Campaign strategy
  • UX and interface design
  • Lifetime value modeling
  • Consumer research and insights


  • Loyalty platform implementations
  • Data management integrations
  • Product integration consultation

Ongoing managed services

SessionM Strategic Partner

DEG is one of the first agency SessionM Strategic Partners with the ability to both design and implement programs, and also offer loyalty strategy services.

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Your ideal loyalty partner

Our full-service approach to loyalty begins with your digital data, which provides audience insights that allow us to create omnichannel solutions that leverage email, social media, search, website content, paid advertising, and all other touchpoints, both online and in store.

Our team works as an extension of your team, focusing on your customers and how to best engage them in actions that drive your business forward.

Platinum Salesforce Marketing Cloud Partner

As the only three-time Marketing Cloud Partner of the Year, DEG is a leader in the platform with one of the largest teams in the country creating integrated cross-cloud loyalty programs.

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Building relationships that last

With more than 20 years of experience providing loyalty services for national and global brands across the retail, restaurant, and entertainment industries, DEG offers a vital combination of strategy and technology to transform the way you approach loyalty marketing.

What loyalty challenges do you need solved?