Customer loyalty is no longer a one-size-fits-all program for every brand. Consumers are demanding more from businesses than simply products and services—they want personalized experiences that reflect long-term relationships with brands.

For a business to thrive, it has to build those relationships with customers by delivering those experiences at the right time, through the right channel, and with the right message. That’s what we call marketing to the moment.

Chuck E. Cheese’s secret to loyalty: more cheese

Loyalty marketing strategies & principles

At DEG, an Isobar Company, we go beyond strategic planning and program development to engender loyalty through an omnichannel approach that provides personalized, relevant engagements with customers. We listen to your needs—asking questions about how your brand connects with customers and discovering which strategies work best at engaging your most loyal audience—and work with you to find the ideal solution to match your business and customers’ desires.

How we amplify your brand loyalty

Loyalty programs are a way to amplify your existing brand equity to drive repeat behaviors among customers. At DEG, we combine both the analytical left brain with the artistic right brain, bridging the gap between strategic data insights with creative execution to build solutions that drive active engagement.

Strategy, analytics, and creative

  • Program strategy + design
  • Customer insights + data analysis
  • Financial analysis + ROI modeling
  • Creative DNA + brand program/standards development

Technical solutions

  • Platform implementation
  • System integrations
  • Training and enablement

Ongoing managed services

  • Communication and messaging strategy
  • Experience management
  • Content creation
  • Analytics
  • Audience segmentation
  • Offer creation
  • Platform support

SessionM Strategic Partner

DEG is one of the first agency SessionM Strategic Partners with the ability to both design and implement programs, and also offer loyalty strategy services.
Explore our partnership >

Your ideal loyalty partner

DEG was born digital and continues to evolve with the digital landscape. Our full-service approach to loyalty begins with your digital data, which provides audience insights that allow us to create omnichannel solutions that leverage email, social media, search, website content, paid advertising, and all other touchpoints.

Our team works as an extension of your team, focusing on your customers and how to best engage them in actions that drive your business forward.

Platinum Salesforce Consulting Partner

As the only three-time Marketing Cloud Partner of the Year, DEG is a leader in the platform with one of the largest teams in the country creating integrated cross-cloud loyalty programs. Explore our partnership >

Building relationships that last

With more than 20 years of experience providing loyalty services for national and global brands across the retail, restaurant, and entertainment industries, DEG offers a vital combination of strategy and technology to transform the way you approach loyalty marketing.

What loyalty challenges do you need solved?

Let's discuss how DEG can help your business grow.

Schedule a meeting