Lauren Frazell

Director of Analytics & Insight

Lauren Frazell is the Director of Analytics and Insight at DEG, a trusted digital marketing partner to national and global brands.

In her role, Lauren leads and develops DEG’s team of marketing analysts helping clients identify, measure, and derive recommendations that grow their business. She is passionate about finding patterns in data that uncover insights challenging conventional thinking and driving business objectives. Lauren strives to understand and bring out the best in people, whether with the team she manages or through data for her clients’ benefit.

Lauren brings seven years of experience into her role, both developing and growing teams and building and developing an analytics framework across an organization from the ground up. Lauren came to DEG from the United Way of Greater Kansas City, where she climbed the ranks to Senior Vice President of Data and Insights. She also worked as an analyst and marketing manager at Excel Tool & Manufacturing and Lane4 Property Group.

Her passions don’t stop at data. Lauren serves on the marketing committee of the United Way of Greater Kansas City and is also a Child Life volunteer at Children’s Mercy Hospital.

Away from the office, Lauren can be found running, cooking, and spending time with her family, friends, and three kids.