Managing Director of Strategic Planning and Channel Strategy
John Stauffer is the Managing Director of Strategic Planning and Channel Strategy at DEG, a trusted digital marketing partner to national and global brands. DEG is consistently recognized as one of the fastest-growing companies in America.
In his strategic planning role, John leads an integrated group of subject-matter experts from a number of DEG practice areas, transforming deep channel expertise into strategic competitive advantages on behalf of DEG clients. John strives to help make his clients more responsive, centered around human behaviors, and empathetic by taking even the smallest consumer insights and converting them into creative and actionable campaigns.
John came to DEG with 13 years of strategic planning experience, working with major consumer goods, retail, and technology brands, including Ford, IBM, Ikea, Kimberly-Clark, and Moet Hennessy. Before joining DEG, John was a Senior Director of Digital Strategy at APCO Worldwide, and spent a large portion of his career at Ogilvy, where he contributed to the agency’s Social Planning Framework and grew Ogilvy’s social media practice across 23 Asian Pacific markets.
In addition to his strategic work, John has been published in strategic marketing publications, and has provided guest lectures at universities such as Georgetown University, Johns Hopkins University, the University of North Carolina, and the University of Maryland. He and his wife give back to their communities as proud advocates of adoption and foster care groups.
John earned his undergraduate degree from the University of Maryland. When away from work, John can be found spending time with his two young daughters and traveling to new places.Back