Salesforce Connections is one of DEG’s most anticipated conferences of the year. With an average of 50 DEGers and client partners attending each year, we tend to adopt the old adage, “Go Big or Go Home.”

With an impressive lineup of keynotes, thought leaders, and speakers, the conference is sure to be the best one yet. Shameless plug: DEG and some of our client partners will also be speaking at the conference. Click here for those sessions and be sure to sign up to attend before they fill up!

With an impressive lineup of keynotes, and thought leaders, Connections 2016 is sure to be the best one yet.

Having personally attended the conference since 2011, I have seen a lot of change – both good and bad – and am very excited the conference is back to its original format of three days loaded with content for the digital marketer.

Connections 2016 Banner

In addition to all of the networking (I love meeting new people!), I would say I am most looking forward to our evening events that we are hosting this year. I like to plan our cocktail receptions as an experience, not just another event with free apps and drinks. If you are ever up for sharing ideas on how you make your events an unforgettable experience, let me know! You can find me on Twitter @ljohnson2525.

Here’s what some of our other associates, who will be in attendance, are looking forward to at Connections 2016.

Cara Olson, Director of Relationship Marketing

I am excited that Connections will be back to the original format of three days dedicated to digital marketers. This will allow attendees to learn from more detailed sessions with clear takeaways to implement when they return home (just like the ones our clients Cabela’s, Crocs, and Hallmark Baby will be sharing).

I’ve also lost count on how many Connections I’ve been to – 10 or more!? So of course I’m looking forward to reconnecting with all of my fellow email marketing and retail thought leaders that I don’t always get to see in person – and many of who I met for the first time at a previous Connections conference. Looking for a few to connect with when you attend? I recommend Justine Jordan and Joel Book just to name two.

Looking for more tips to maximize your Connections experience? You can reach me on Twitter @EmailGirl.

Jeff VonSeldeneck, Business Development Director

A lot of DEG clients are not in KC, so I love being able to connect with clients while at Connections. It’s a great time to get some business done, then have some drinks together!

Lora Schordock, Business Development Director

I’m most excited to learn about innovative initiatives powered by Salesforce Marketing Cloud. It enables me to broaden the conversation with my clients – bringing them new ideas to more effectively engage their customers.

2016 Connections Banner Square

Jen Forrest, Director of Social Media

I’m excited to continue conversations from Dreamforce last fall into Connections this year – from the people I met to the evolution of products and strategy. On the social front, I expect lot of marketers to start looking at how to integrate their social strategy with the overall customer journey.

Adam MacDonald, Manager of Program Management

Connections is always a great time to become inspired.

To me, Connections is always a great time to become inspired. It’s like holding an annual review to analyze your digital marketing efforts, and the results always spark new ideas, whether that be from attending product demos and presentations to networking with dynamic industry leaders. By the end of the conference you’ll definitely be recharged and ready to take home amazing insights and strategies to take your digital efforts to the next level.

Lisa Lipovac, Senior Email Marketing Strategist

I’m looking forward to hearing from the SFMC team to hear what’s coming up on the product roadmap. Connections is always an exciting week to hear what new tools and features are coming out in the Marketing Cloud. This is also a great opportunity to ‘connect’ with other marketers and see how other brands are using the Marketing Cloud.

If you’ve attended Connections in the past, or plan to be in Atlanta this year, we’d love to hear what you’re most excited about. Leave a comment or send us a tweet, and make sure to follow us on Twitter @DEGdigital for updates on all of DEG’s Connections activities.

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