ExactTarget Approval process

Do you have a palpitating heart, clammy hands, and a paranoid suspicion of errors as you press the send button for your email campaign? Schadenfreude when it’s not your email with that mistake, but huge panic if it is yours?

Rest assured! ExactTarget recently rolled out an Approvals functionality, so your marketing team can control consistency and brand standards across emails. Most importantly, the functionality only allows approved emails to deploy.

Approvals is complimentary for all ExactTarget accounts, but must be enabled by one of your account’s administrators. The administrator will also assign a Requester, Approver, or Bypass (Enterprise 2.0 only) permission to each user.

DEG recently hosted a 30-minute webinar on how to enable, configure, and utilize Approvals.

 


 

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