Much will be talked about the sessions, announcements, and trends discussed during the four days of Dreamforce 2017. We’ve certainly done that, enlightened you on getting the most of your Dreamforce experience and the themes we’re most excited about.

Learn more about DEG’s presence at Dreamforce 2017.

But what’s often overlooked are the little details that can make or break your Dreamforce. Because with more than 170,000 attendees converging into downtown San Francisco and a campus that stretches multiple city blocks, being prepared outside of which sessions to attend can be all the difference in the world.

We know what it’s like to forget a jacket in the expo halls (it’s always freezing) or have your phone die with a charger ½ mile away. Which is why we’re here to help. Below are our tips for maneuvering and surviving Dreamforce 2017.

DEG at Dreamforce 2017

Jeanette Thomas, Senior Team Leader of Salesforce Commerce Cloud Implementation

With 170,000 attendees and a large campus, we offer our tips for maneuvering around Dreamforce 2017.

My plan to surviving Dreamforce 2017 is to be as prepared as possible before the event. My main focus and area of interest is Commerce Cloud. I want to make sure to learn as much as possible about the interaction between Commerce Cloud and all of the other clouds. My plan is to research all of the sessions and pick the ones that make the most sense for me. But I need to make sure I don’t over commit. I mentioned that networking is also one of my main goals, so I want to leave myself enough free time that I can talk to people without having to feel that I am rushed and need to run to the next session.

Travis Most, Director of Salesforce CRM Services

The best (and conflicting) advice I can give for Dreamforce is to go into the event experience (a much better descriptor!) with a plan, but to be prepared to change that plan. The sheer number of sessions, booths, and opportunities to learn and network are overwhelming. The best way to leave Dreamforce feeling like you’ve accomplished what you set out to achieve is to define your objectives, and map out the sessions and activities that will help you meet them.

Come into Dreamforce with a plan, but be prepared to change that plan.

That said, leave room in your schedule to call an audible and attend something new and unanticipated. The energy of Dreamforce is contagious, and you will want to take advantage of those impromptu meetings on the expo floor, that interesting session you walk by in the Moscone Convention Center, and the networking receptions available every evening. You won’t regret it!

Tony Toubia, Senior Relationship Marketing Strategist

A couple of years ago, I bought myself some fancy new kicks just before Dreamforce, just to top off the attire – don’t do it. If you want to see a lot, you’ll walk a lot, and rigid leather shoes aren’t great for that. To that end, dress to your comfort level, especially if you are there to learn. Like any conference, these are long days packed full of information, so set yourself up for success. At the end of it all, you’d rather come out with smart notes and screen grabs, than dressed to the nines and too uncomfortable to focus.

If you have any room left in your charitable giving budget, consider hanging on to it for Dreamforce.

Dreamforce is great about all of the little amenities from charging stations to snacks and more, so generally you won’t have to worry much about that. However, as previously mentioned, you’ll be doing a lot of walking, so consider investing in a decent external battery pack to charge your phone, iPad, etc. as you are en-route, especially if you are one of those power conference-goers who barely leaves time for even bathroom breaks. Pro-tip: If you don’t buy an external battery pack in advance, check out the expo hall, as it’s likely a vendor or two will be handing some out.

Lastly, if you have any room left in your charitable giving budget, consider hanging on to it for Dreamforce. Each year Salesforce highlights one or more incredible organizations who are doing big things to change lives. Salesforce has also matched some donations in the past, so this is a great way to see your dollars go further. If nothing else, check out the .org hall and you’ll almost certainly fall in love with a real story or two there.

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