As we’ve all seen and experienced, COVID-19 and its effects aren’t going away any time soon. And the resulting economic uncertainties of a global pandemic are drastically taking effect on the outlook of the final months of 2020.
The second installment of our popular webinar series, The Next Normal, will take a look at holiday marketing, nonprofit fundraising, consumer engagement building, and DTC trends affecting businesses today and in the coming months.
But, first. Why?
While we’re always looking to provide brands with key insights to help them move forward in their marketing and digital transformation efforts, this year has caused many challenges we wouldn’t otherwise be considering. For instance, we all know ecommerce shopping is growing. Yet the added safety precautions have caused many smaller businesses to rapidly adapt their processes to serve customers through curbside pickup and delivery options. Meanwhile, large consumer goods brands have had to accelerate their timelines for implementing direct-to-consumer strategies to meet consumers where they are online.
The Next Normal webinar series is a way for us to explore these top-of-mind topics and provide you with additional resources to use well beyond the dates of the webinars (jump to the “Register and reap the rewards” section below for more of those).
The 4-1-1 on The Next Normal summer series
Join us August 18, 20, 25, and 27 for four one-hour webinars focused on what’s next in the evolution of marketing.
Next in Retail
What to Expect From Holiday 2020
August 18 | 11 a.m. CT
Blair Dunn, Senior VP of eCommerce, Gap Inc.
Jenn Horner, Associate Director of Retail and Consumer Goods, DEG
With an economy feeling the effects of a global pandemic and consumers prioritizing convenience and value, this year’s holiday season will be unlike any other. This session will break down what to expect from the holiday season and how brands can set themselves up for success with an ecommerce-first shopping approach.
Next in Nonprofit
Adapting to the Evolving Nonprofit Landscape
August 20 | 11 a.m. CT
Mike Goff, Chief Marketing and Philanthropy Officer, United Way of Greater Kansas City
Jenni Schaub, Strategic Planning Director, DEG
The societal and cultural events taking place this year have altered the giving landscape, introducing a growing shift in the way nonprofits engage with potential donors. DEG and United Way of Greater Kansas City will dive into the battle for donors’ attention, the need for a frictionless experience, and how to tell stories that resonate.
Next in Digital Marketing
Digital Connections for a Socially Distant World
August 25 | 11 a.m. CT
Tony Toubia, Director of Relationship Marketing, DEG
Quinn Sheek, Director of Media + Search, DEG
2020 has radically changed how consumers perceive, engage, and behave with brands, and those changes are likely remaining for the long-term. DEG will dive into the role of first-party data, strategies for optimizing your digital channels—from email and media to social and web—and how to create personalized, authentic messages that meet consumers’ evolving needs.
Next in Commerce
Winning in DTC: Content That Converts
Ryan Warren, Vice President, Global Business Consulting, Salesforce
John Stauffer, Managing Director of Strategic Planning and Channel Strategy, DEG
Join DEG and Salesforce to learn how established consumer goods brands are deploying new content strategies designed to compete in a direct-to-consumer environment. Hear about new concepts and techniques for delivering personalized content at scale, with best practices and examples from across the DEG and Salesforce portfolio of clients.
Register and reap the rewards
As an added bonus, all attendees of The Next Normal summer series will receive additional thought leadership resources following the live sessions. These assets include the webinar recordings, presentation decks, ebooks, and articles relevant to the session topics. Each will help you continue guiding your business forward as we embark on the busy holiday shopping and giving seasons of 2020.