For the last few weeks, brands have needed to adjust and pivot their strategies for the new normal. But marketing has always evolved quickly, and we’re not ready to settle for right now.
That’s why we put together a four-day virtual webinar series and brought in experts from Nestle, Forrester, Salesforce, and Merkle to talk about what’s lies around the corner in our industry, with focuses on the customer experience, commerce, retail, and loyalty.
Join us for The Next Normal on May 6-7 and 13-14, for one or all of the following webinars.
Next in Customer Experience
May 6 | 12 p.m. CT
Shar VanBoskirk, Vice President and Principal Analyst, Forrester
Tony Toubia, Director of Relationship Marketing, DEG
Consumers expect brands to put their needs and wants first in every situation. Yet many brands are still falling behind in their ability to meet this expectation. DEG and Forrester will share how brands can create a customer-centric marketing program that strengthens consumer relationships and drives business growth.
Next in Commerce
May 7 | 11 a.m. CT
Orchid Bertelsen, Head of Digital Innovation, Nestle USA
Antonio Sciuto, Senior Vice President – Office of the CEO, Salesforce
John Stauffer, Managing Director of Strategic Planning and Channel Strategy, DEG
D2C isn’t only for the Allbirds of the world. Many established retailers and CPG brands are finding success in adopting D2C strategies. And now, it’s more valuable than ever. DEG, Salesforce, and Nestle will explore how brands can develop and optimize D2C strategies as part of a larger ecommerce solution.
Next in B2C
May 13 | 11 a.m. CT
Jenn Horner, Associate Director of Retail and Consumer Goods, DEG
Digital has never had a larger impact on the shopping experience, but brick-and-mortar stores still play a crucial role. DEG will dive into how customers are buying products, the behaviors driving purchases, and how brands must use their physical and digital presence to create a cohesive experience.
Next in Loyalty
May 14 | 11 a.m. CT
Lisa Graves, Associate Director of Loyalty Strategy, DEG
Adrian Trzaskus, Sales Engineer ‑ Loyalty, Merkle
Consumers have the power in their brand relationships and have set a high bar. To meet their needs, brands must look past the next purchase, connect on a human level, and align with their values to engender true loyalty. DEG will share strategies for leveraging emotional loyalty and building long-lasting relationships using more than points.
Register and receive additional resources
As an added bonus, The Next Normal attendees will receive additional assets relevant to each topic included in the webinar series. The assets include presentation decks and ebooks, as well as several helpful resources to help you continue moving your business forward.