Did you know that more than 75 percent of customer use social media in their buying process, according to IBM. That means your social media channels can be valuable in helping you capitalize on the holiday shopping season.
Consider the following tips for leveraging social media across the customer journey during the holidays this year.
1. Amp up your social listening
Social listening is a critical part of your marketing mix, but it’s especially essential during the noisy and competitive holiday season as a way to understand what is motivating your customers and their buying behavior.
2. Drive awareness of your holiday promotions
Tie your holiday promotions, deals, and offers together with a seasonal brand hashtag or themed creative visual. Launch in-store activations, targeted email messaging, and social graphics to promote social sharing by your customers.
Did you know that more than 75 percent of customer use social media in their buying process, according to IBM.
3. Get your social feeds in order
Now is the time to make sure your social feeds feature stand-out holiday branding. And don’t forget to enable native purchase functionality where possible.
4. Use social sharing to drive purchases
Ninety-two percent of consumers trust organic user-generated content more than traditional media, according to the Nielson Consumer Trend Index. Look to feature UGC in product detail pages and email journeys to set your brand apart from competitors.
5. Provide amazing customer service
Today’s consumers have high expectations for customer service, particularly during the holiday rush. And more and more, those consumers are turning to social media to voice their concerns.
6. Integrate your paid media campaigns
Paid advertising and sponsored social posts can be some of the most effective tactics for getting your products and promotional offers in front of the right people at the right time.
7. Engage affiliates and influencers
Similar to user-generated content, affiliate and influencer marketing can help your brand built trust with consumers—especially when choosing the right partners to share your holiday promotions.
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