Dreamforce 18 in San Francisco is less than a week away. And while there will be a number of focal points—from CRM and customer service to marketing and ecommerce—social media will have a more robust presence than what we have seen in the past few years, which makes us excited to see what is in store.

Connect with DEG at Dreamforce 18

If you’re a social media marketing professional, you might be wondering which sessions at Dreamforce will be best for you. While there are a ton of courses to choose from, there are a select handful that I think will be the most insightful based on the maturity of the social strategy being presented, the context provided, and the Salesforce products used in deployment.

But first, I’d be remiss if I didn’t call out the session I’m hosting on at noon Thursday (9/27), Getting Social: Extending Service Cloud for Social Customer Care. Social customer service is becoming more and more popular, with customers continuously turning to social media to engage and communicate with brands. During my session, I’ll show you how you can create a streamlined social customer service solution leveraging Social Studio and Service Cloud that will enable you to better solve your customers’ needs. If you’re considering a more advanced approach to social, be sure add my session to agenda builder and check out my social session recommendations below!

Dreamforce 18 Social Media Sessions

Tuesday, September 25

Enhance Your Content Marketing with Social Studio (1 of 2)
10:00–10:40 a.m.
Social Maturity Level: Beginner

Accelerate Your Path to Social Media Marketing
1:15–1:35 p.m.
Social Maturity Level: Intermediate

Enhance Your Nonprofit Content Marketing with Social Studio
2:00–2:40 p.m.
Social Maturity Level: Intermediate

Social customer service is becoming more and more popular, with customers continuously turning to social media to engage and communicate with brands

What Does it Take to Engage Your Community?
5:30–5:50 p.m.
Social Maturity Level: Advanced

Wednesday, September 26

4 Expert Tips to Succeed in the New Era of Social Media*
10:00–10:20 a.m.
Social Maturity Level: Intermediate

Why Twitter? Surprising Results From a Recent Intuitive Association Study
10:30–10:50 a.m.
Social Maturity Level: Intermediate

How Leading Brands are Elevating Innovation through Artificial Intelligence*
11:00–11:40 a.m.
Social Maturity Level: Advanced

WeChat Marketing*
12:00–12:20 p.m.
Social Maturity Level: Intermediate

New in Customer Acquisition: Growth Beyond Facebook and Google*
12:30–12:50 p.m.
Social Maturity Level: Intermediate

Build a Personalized Customer Experience & Engagement Model
1:45–2:05 p.m
Social Maturity Level: Advanced

Social Insights Are Marketing Insights*
2:00–2:40 p.m.
Social Maturity Level: Advanced

BART Turns Social Commenters into Message and Mission Advocates on the Cloud
2:30–2:20 p.m.
Social Maturity Level: Advanced

Connect Social Studio & Service Cloud to Inform Real-Time Social Customer Care*
5:00–5:40 p.m.
Social Maturity Level: Advanced

Thursday, September 27

Enhance Your Content Marketing with Social Studio (2 of 2)
11:00–11:40 a.m.
Social Maturity Level: Beginner

Service Cloud Keynote: Customer Success in the New Age of Service*
11:00 a.m.–12:00 p.m.
Social Maturity Level: Advanced

Floods of Data: Early-Warning Systems and Adverse Event Management on Twitter
11:00–11:40 a.m.
Social Maturity Level: Advanced

Getting Social: Extending Service Cloud for Social Customer Care**
12:00–12:20 p.m.
Social Maturity Level: Intermediate/Advanced

Marketing Cloud Keynote: Intelligent Marketing for the Empowered Consumer*
1:00–2:00 p.m.
Social Maturity Level: All

Scrappy For Good: How Salesforce.org Does Marketing on Email & Social
2:00–2:20 p.m.
Social Maturity Level: Intermediate

Social Customer Service: Engaging and Listening to Your Customers*
2:30–2:50 p.m.
Social Maturity Level: Intermediate

Friday, September 28

Listen Up! Effectively Engage with Your Clients on Social Media
9:00–9:20 a.m.
Social Maturity Level: Beginner

Check out all of DEG’s Dreamforce Speaking Sessions

Charket for WeChat Based Social Selling*
9:15–9:35 a.m.
Social Maturity Level: Intermediate

Financial Services: 10 Strategies for Scaling Social Media Impact
10:00–10:20 a.m.
Social Maturity Level: Intermediate

Pick a Winner: 5 Key Metrics to Identify the Best Influencer for Your Brand
11:00–11:20 a.m.
Social Maturity Level: Beginner

Unlocking Key Customer Insights and Improved Brand Experience with Twitter Data
11:30–11:50 a.m.
Social Maturity Level: Advanced

As you can see, Wednesday is going to be a power-packed day for social, and you might find yourself running across campus from one session to another. Obviously we can’t be in multiple places at once, so check out which sessions above I have bookmarked (*) to attend, and reach out to me on Twitter if you’d like to meet up while you’re at Dreamforce!

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