As COVID-19-related stay-at-home orders stretch into a third month for parts of the United States, consumers are continuing to fill their days by spending an increased amount of time on social media.
Even as the country slowly begins to open back up, headlines are still dominated by stories about local struggling businesses, a shortage of personal protective equipment (PPE) for healthcare workers, and the overwhelming cost of fighting COVID-19 worldwide.
Fortunately, people everywhere have been quick to show their willingness to help their neighbors—and they are demanding brands do the same.
As brands answer the call to switch up their production lines, donate proceeds, and protect their employees, social media platforms are making it easier for users to help out, too.
Instagram stickers and Stories support local
Instagram has rolled out new “Gift Card” and “Food Orders” Stories stickers local businesses can use to share with their followers to spread the word about different ways to support them.
A new “Support Small Business” sticker allows users to call out favorite brands and post a preview of the business’ Instagram feed to their story, while the “Donation” sticker allows users to crowdsource donations to nonprofits (similar to the Facebook Donate feature).
Snapchat AR helps you visualize donations
Snapchat is flexing its augmented reality (AR) muscles with new filters that allow users to scan actual dollar bills—or 22 other currency notes—to see AR visualizations of how their donations will impact the World Health Organization’s COVID-19 Response Fund. Users can record their interactions with the visualizations and send the video to their friends, encouraging them to add their donation.
Additionally, publishers creating COVID-19-related content for Snapchat’s Discover page can add an option for viewers to swipe up to donate directly. According to Snapchat, more than 445 Discover Stories or Shows have been produced focusing on COVID-19, and more than 68 million Shapchatters worldwide have viewed COVID-19-related content on the platform.
TikTok adds Donate sticker for fundraising
TikTok might be the new kid on the block, but it’s taking full advantage of its popularity to do the most good. On top of donating more than $250M to various organizations and creating an easy-to-access COVID-19 info tab, TikTok is matching up to $10M in donations raised through its new “Donate” sticker.
The “Donate” sticker allows creators to fundraise for organizations most important to them. We love how creator @jacibutler used the sticker to help tell the story of how music has made a positive impact on her life.
While the COVID-19 crisis may be far from over, it’s good to see these platforms are innovating and creating new tools so we can all help each other. Have you tried any of these new donation or shop-local features yet?