OVERLAND PARK, Kan. (September 25, 2019) – An email series capturing donors’ attention during the biggest giving day of the year secured DEG, Linked by Isobar and The Salvation Army two wins at the 2019 MediaPost EIS Awards, including being named Best in Show.
“We’re proud to work with such a great organization to help strengthen donor engagement, and honored that MediaPost acknowledged our efforts.”
—Andrea Hadel, Senior Account Manager at DEG, Linked by Isobar
The EIS Award judges voted the Giving Tuesday campaign as the top award of the night, while the campaign also beat out finalists Sprint and Olive Garden to win the Sales/Contests/Offers category of the national publication’s award competition highlighting email marketing excellence.
“The Salvation Army has excelled at understanding its donors’ needs and interests and how to best message to their audiences,” said Andrea Hadel, Senior Account Manager at DEG, Linked by Isobar. “We’re proud to work with such a great organization to help strengthen donor engagement, and honored that MediaPost acknowledged our efforts.”
DEG worked with The Salvation Army Central, Southern, and Western Territories to deploy a series of emails beginning weeks before Giving Tuesday, driving awareness and including soft asks, and concluding with stronger calls to action on Giving Tuesday itself.
The EIS Awards were announced at an award cocktail party on September 24 in New York City. DEG was also a finalist with client Hallmark Baby for a rocker sweepstakes promotion in the Retail category of the EIS Awards.
About The EIS Awards
MediaPost’s EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies.
About DEG, Linked by Isobar
DEG, Linked by Isobar is a digital experience agency delivering marketing messages that resonate at the moment of greatest impact. A member of the Dentsu Aegis Network, DEG is one of the premier experience, commerce, and digital transformation agencies in the country, providing strategic, technological, and creative services to solve our clients’ biggest business challenges. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.