IBM is teaming up with Salesforce to make it easier for Salesforce customers to use data from IBM’s Watson artificial intelligence platform. Integrating deep customer insights from Einstein – Salesforce’s own artificial intelligence platform – with Watson’s structured and unstructured data will bring about predictive insights that will enable smarter, faster decisions across sales, service, marketing, commerce, and more.

Related: How to maximize email messages for millennials.

via Adweek

Salesforce and IBM’s Einstein and Watson partnership will enable smarter, faster decisions across channels.

According to Salesforce CEO Marc Benioff: “We both have this incredible vision for artificial intelligence but we’re coming at it from very different areas. [Salesforce is] coming at it from a declarative standpoint, expressed through our platform, for our customer relationship management system. IBM’s approach, which is pioneering, especially when it comes to key verticals like retail or finance or healthcare—these are complements. These are the best of both worlds for artificial intelligence. These are the two best players coming together. We have almost no overlap in our businesses. We have really a desire to make our customers more successful.”

While some call it the ultimate nerdy-named marriage, and others say it’s the supreme data tag team, one thing is clear, AI is changing email marketing forever.

Benefits for Marketers Using Salesforce Marketing Cloud

Big data has been the digital marketer’s buzzword for years. There was just not a good way to put it into their marketing strategies. Also, there was simply too much data being stored, and marketers were only able to skim the surface of the huge analytics pool. Fortunately, all this is now changing with the entrance of artificial intelligence. Artificial intelligence, when paired with big data, allows you to get the maximum value from email with the customer data you’ve acquired.

Artificial intelligence, when paired with big data, gives you maximum value for the customer data acquired.

Watson’s cognitive computing allows systems to understand the world through senses, learning, and experiences, much like humans. Watson continuously learns from previous interactions; gaining value and knowledge over time. All the while Salesforce’s prediction engine Einstein delivers predictions and recommendations based on your unique business processes. Organizations harnessing this power will transform industries by making professionals better at their jobs and solve once unattainable solutions to weighty challenges.

For instance, by combining local shopping patterns and retail industry data from Watson with customer-specific shopping data and preferences from Salesforce Einstein, retail clients will be able to automatically send highly personalized and localized email campaigns to shoppers.

The IBM Watson and Salesforce Einstein integration isn’t expected to be available until the second half of 2017, so you have a little time to figure out how you are going to use this union to up your marketing game.

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