To help you find the right order-fulfillment process for your business that can also adapt to meet ever-changing customer expectations, we asked our partners at Deck Commerce to share a few insights on the power of the right order management system.
What is an order management system (OMS)?
An OMS is a commerce tool or platform that enables the business to fully track and fulfill purchases. A successful system is multi-dimensional, interacting with nearly every facet of business operations—customers, sales channels, product information, inventory, suppliers, customer service, and order processing and shipping.
More retailers are investing in order management solutions
Years ago, retailers saw distributed order management functionality as more of a need for larger retailers. Now, an order management system (OMS) is not merely viewed as a cost center, but a way to drive top-line growth for medium-sized enterprises through more timely, cost-effective fulfillment options, and increased customer satisfaction.
Siloed inventory is going the way of the dinosaur
From single channel to multichannel and omnichannel—not leveraging inventory effectively can crush retailers. Therefore, more retailers are looking for ways to optimize cross-channel inventory, and provide customers ways to buy (and return) from their channel of choice, whether click, cart, or curbside.
Innovative OMS providers continue to challenge legacy providers that offer ancillary OMS capabilities
Order management is a subject that requires specific expertise. While large technology vendors offer tack-on options for order management in addition to their flagship products (i.e., a storefront or ERP)—more agile solutions with a specific focus provide retailers with flexibility and extensibility to expand their capabilities quickly, and cost effectively.
What is the value of having a separate OMS when many platforms are now offering them as part of their platform?
In addition to the focused expertise and innovation required to help retailers meet their customer expectations, a dedicated, system-agnostic OMS helps retailers:
- Enable scalability and extensibility with an API framework and prebuilt integrations. No more worrying about one system change impacting your entire technology
- Decrease go-to-market friction and headaches for new functionality. With a dedicated OMS you can easily modify your commerce strategy, like adding new payment options, channel expansion, digital gift cards, launching store fulfillment, and reconfiguring routing rules.
- Increase profits and market share through automation, fulfillment optimization, and customer satisfaction.
Who needs an OMS?
While all retailers can benefit from an OMS, typically high-volume retailers with more complex fulfillment are the best candidates for a dedicated OMS. These retailers generally have more than two selling channels, multiple fulfillment nodes, a strong supply chain, and an interest in leveraging the best-in-breed technologies for commerce functions. Additionally, any retailer considering an omnichannel retail strategy (BOPIS, BORIS, ship from store, etc.) will need an OMS to view cross-channel inventory and route orders to stores if needed.
What makes Deck Commerce stand out in a crowded field?
Deck Commerce customers often say the reasons they chose the platform is because of the:
- Unmatched expertise of our team and product. We have more than 20 years of ecommerce experience built into our product and deploy client-wide feature releases every two weeks.
- Comprehensive “native” capabilities. Rather than requiring customization to a single-tenant environment, every feature is available to all our customers. We take the “a high tide rises all ships” approach when it comes to product development, so if it’s worth building, it becomes native to our product.
- Extensibility of our platform. Deck Commerce is both front- and back-end system agnostic. We integrate with several storefronts (Magento, Salesforce Commerce Cloud, and Shopify), and have more than 40 prebuilt integrations with leading vendors in loyalty, tax, fraud, gifting, and payment. This enables retailers to build a strong foundation for commerce, while not locking them in long term to a rigid ecosystem.
When a business is considering an OMS, is there a best practice for a crawl, walk, run approach?
Browse these helpful resources for retailers considering an order management system:
- Understand exactly what an OMS offers retailers. Read more.
- Create a shortlist of providers that would be a good fit for your business requirements retail strategy. Learn how.
- Outline commerce and fulfillment requirements. Download the Commerce & Omnichannel Requirements Checklist.
- Research options for order management, and the pros and cons of each approach.
- Determine the complexity of your fulfillment operation and get technology recommendations based on your “complexity” score. Download the Ecommerce Complexity Scorecard.
Director of Marketing, Deck Commerce
Natalie has spent the last 12 years helping brands effectively tell their story through digital marketing and content creation. When not writing about ecommerce, she might be supporting brands through retail therapy.