To reach its email marketing objectives, Nikon Inc. has engaged DEG, a full-service digital agency, to guide the global optics and imaging brand as a new partner through email strategy, special projects, optimization, and support services within Salesforce Marketing Cloud.

DEG will boost Nikon’s email marketing program with strategy, special projects, and support services.

“Nikon is not just a highly successful, global brand, but also has a tremendous history of technological innovation that has shaped its industry,” said Jeff Eden, Chief Revenue Officer at DEG. “The combined technical and creative prowess of Nikon’s products and our email strategies has great potential for its subscribers.”

As part of the engagement, DEG will provide strategic recommendations, consulting the brand on its campaign execution, segmentation, journey mapping, and more. The agency will also utilize its expertise and best practices to develop an email style guide, design and develop a responsive email template, and execute other special projects opportunities, including new integrations, campaigns, and triggers.

DEG is a Platinum Salesforce Marketing Cloud partner and three-time SFMC Partner of the Year. Nikon joins DEG’s impressive email marketing client roster, which also includes AMC, Crocs, AEG, Timberland, Cabela’s, Helzberg Diamonds, and more.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlight’s and system accessories; the Nikon DL series of premium compacts and COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo and Flickr.

About DEG

One of the fastest-growing companies in the country, DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, commerce, and collaboration solutions. The agency applies the creative application of technology to offer an unparalleled understanding of its clients’ customers. Named one of Inc. Magazine’s “25 Companies Changing the World,” DEG serves flagship brands, including Purina, Timberland, Crocs, Hallmark, and AEG. DEG can be found online at, and on Twitter at @DEGdigital.

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