Communicating with your customers across multiple channels makes a significant business impact. Whether it is traditional web, social media, email, or video consumed on a mobile device, tablet, or laptop Forrester (commissioned by ExactTarget) found 78% of marketers believe that cross-channel marketing is important or very important to their business.
Cross-channel marketing sounds spectacular, but where do you begin? If you’re an ExactTarget client (perhaps a seasoned email veteran too), then you are in luck! ExactTarget’s Interactive Marketing Hub (enabled by default for all clients) is a cross-channel marketing platform. ExactTarget currently offers four channels: Email, Mobile, Social, and Web.
If you are ready to take that dive into cross-channel marketing, I would suggest purchasing ExactTarget’s MobileConnect. With the MobileConnect’s functionality, you will be able to collect mobile numbers, send text messages, publish a vote/survey, and capture data – the kind of actionable data and relevant interactions that drive engagement and repeat business.
Most easily, you can begin by creating an SMS message to capture email addresses, a message that could be posted on digital or traditional signage. Such a message would look like this: “Text JOINEMAIL email@example.com to short code #### to join our email list!” 80% of cell phone users send or receive text messages, so the majority of your audience will understand and be able to participate.
We recently hosted a complimentary, 20-minute training on configuring an email opt-in message in ExactTarget’s MobileConnect.
MobileConnect is an additional feature for all ExactTarget accounts, so ensure you have the feature purchased and enabled.
Seeking ExactTarget trainings? Learn about DEG’s ExactTarget trainings.