Magento hosted its annual Imagine global commerce conference last week in Las Vegas, bringing in more than 3,500 ecommerce industry leaders, merchants, retailers, agencies, and developers.

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Several DEG Magento 2 experts attended this year’s conference, and have compiled some of the exciting news and updates that were announced.

More to come from the Adobe relationship

Ben Robie, Magento Architect

It was another great Imagine conference, where I invested my time fully into relationships and knowledge building. This year, Imagine was filled with announcements.

“Staying aware and knowledgeable across the entire Magento/Adobe ecosystem is becoming a much more challenging task for one person.” — Ben Robie, DEG Magento architect

As the relationship between Adobe and Magento strengthens, the announcements around their product lines grows and widens. There were feature and integration announcements around Magento Commerce Cloud, Adobe Sensei, PWA Studio, Page Builder, Amazon, Magento Support, certifications, order management, and business intelligence.

Staying aware and knowledgeable across the entire Magento/Adobe ecosystem is becoming a much more challenging task for one person.

We’re seeing Magento building its strength and flexing its muscles within the enterprise space. Adobe is accelerating this process by building integrations from Magento into revenue-driving technologies like Adobe Sensei, Adobe Target, and Adobe Experience Manager.

Many of the merchants that I talked with are hungry for these integrations and features because they are finding these technologies to be truly revenue driving. I heard from so many merchants that are gaining back market share against other ecommerce channels by giving their customers the experiences that are helpful and interesting to them.

Expanding the experience at Imagine and beyond

Jason Evans, Magento Engineer Team Lead

I participated in the Magento Contribution Day hackathon-like event and helped the community look into an accessibility issue on the shopping cart page. I also joined the Magento community for the Big Dam Run 5k. Both events allowed me to connect with other Magento community members.

Magento is now packaging PWA Studio and it’s published on Node Package Manager (npm). This means you can now get started using PWA by running a single npm command.

While at the conference, I heard about two important announcements for Magento’s PWA Studio. Magento is now packaging PWA Studio and it’s published on Node Package Manager (npm). This means you can now get started using PWA by running a single npm command.

In addition, PWA Studio now integrates with Braintree to provide payments. I also learned that Magento’s PWA team is three times larger than it was last year. And multiple agencies have built production Magento PWA applications using PWA Studio.

Another announcement included new Magento Commerce Cloud features and improvements, such as a log management and analytics service called Sumo Logic. This service aggregates your server and Magento logs from Commerce Cloud and allows you to query your logs for troubleshooting and analytics.

One particularly interesting session I enjoyed was the history of Magento security. I learned that there’s been a lot of amazing work done to secure and protect Magento sites and the entire ecommerce platform.

Looking forward

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With all these new updates and announcements, we feel ready to take the rest of 2019 by storm with Magento. It’s great to see the new Adobe and Magento partnership updates are providing more functionality for engineers and consumers alike.

Now, it’s time to roll up our sleeves and get back to creating more innovative commerce solutions for incredible brands. Check out all that we can do to help you and your Magento website.

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