This article was cowritten with DEG Senior Magento Business Analyst Mason Poelker.

Headless Architecture: Moving Digital Experiences Forward

This year’s Adobe Summit looked a bit different than normal as the COVID-19 pandemic caused it to shift to a virtual event that involved a set of on-demand videos with a dedicated commerce track focused on Magento Commerce. While we weren’t all able to get together in person this year, Adobe and Magento announced some big updates to its commerce ecosystem.

Here are a few of the key Magento announcements and updates that stuck out.

Magento Commerce 2.4.0 is coming

Later this year, likely in Q3, we’ll gain access to Magento Commerce 2.4.0 and all its new features for online commerce stores.

The main areas of updates include:

  • Magento Progressive Web App (PWA) Studio
  • New B2B features
  • Device-based payments
  • Headless commerce capabilities with GraphQL
  • Integration with Adobe Stock and Adobe Sensei

DEG COVID-19 Thought Leadership

Magento PWA Studio updates include a 100%-completed storefront, B2B reference storefront, improved quality and performance, and PWA extensions added to the Magento Marketplace. We’re looking forward to building PWAs using the updated studio.

Magento 2.4’s B2B feature additions will include approval thresholds, intelligent routing, and improvements to the admin panel.

Also, Magento will soon have device-based payments built into the Magento core using the payment request API, which is a web standard developed by the World Wide Web Consortium (W3C) to simplify online payments. Sites can then use the payment information stored on a customer’s mobile device to skip the checkout. This update is in response to Magento seeing a 20% increase in mobile conversions with device-based payments.

A big focus is continuing to build out Magento’s headless commerce capabilities for B2C use cases. Magento is working to further the GraphQL API layer, allowing for Adobe Experience Manager to drive the front-end customer experience while Magento powers the back-end ecommerce functionality. Adobe is also continuing to enhance its B2B offering within GraphQL endpoints to allow more flexibility in creating any customer endpoints needed.

Magento 2.3.4 integrated Adobe Stock, allowing merchants easier access to images for their websites, which will continue with the 2.4 update. Magento will also integrate with Adobe Sensei to provide AI-driven personalized product recommendations to relevant store pages.

Connecting with Adobe Experience Cloud

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A big takeaway from Adobe Summit in respect to Magento was how Magento will become increasingly more connected with the Adobe Experience Cloud. Working alongside Adobe Experience Manager, as well as other Adobe products, Magento will be a cornerstone in building enterprise ecommerce websites with seamless customer experiences.

Watch the commerce track of on-demand videos from Adobe Summit and share what Magento updates you’re most excited about in the coming year.

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