OVERLAND PARK, Kan. (May 18, 2021) – DEG and dentsu have tapped martech executive Lee Martin to help lead the go-to-market strategy across verticals for its Salesforce alliance. Dentsu is the No. 1 global Salesforce agency partner and one of the top 10 partners in the ecosystem.

“My career has been driven by a passion for developing relationships and creating strategic alliances that work toward mutually beneficial outcomes.”
—Lee Martin, VP of Salesforce Alliance at dentsu

Martin—along with fellow VP, Salesforce Alliance Heather Dorr—will partner with Salesforce teams to deliver vertical-centric solutions that solve brands’ biggest challenges, with his focus being on the retail, consumer goods, financial service, and travel and hospitality industries.

“My career has been driven by a passion for developing relationships and creating strategic alliances that work toward mutually beneficial outcomes,” Martin said. “Dentsu and Salesforce already have a strong partnership, and as both continue to grow and shape their capabilities, I look forward to getting the most out of our combined expertise to help our clients meet their goals.”

Martin brings 20 years of experience into the role, having made stops at technology leaders such as Sitecore and SessionM, as well as Punchh and Quaero. Throughout his tenure, he has worked with brands across a number of industries and verticals, from retail, consumer goods, and travel to financial services and B2B.

“DEG and Salesforce have been strong partners for nearly 20 years thanks to consistent collaboration, successful client engagements, and trust,” said Jeff Eden, Chief Growth Officer, Global Salesforce Alliance for dentsu. “Together, Lee and Heather will be driving the North American growth of our enviable leadership position with Salesforce. Dentsu’s B2C and B2B expertise around experience orchestration, data and identity, CRM, loyalty, commerce, and customer service are unmatched in the Salesforce partner ecosystem. Lee and Heather will be working with cross-functional sales teams within Salesforce and dentsu to create unparalleled value for our joint clients.”

Dentsu is a 17-year Salesforce Consulting Partner with capabilities that span the Salesforce suite of platforms. Dentsu has nearly 2,000 global Salesforce resources, is the only three-time Salesforce Marketing Cloud Partner of the Year, and employs half of the world’s Marketing Cloud-dedicated Salesforce MVPs.

About DEG

DEG is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like PepsiCo, Gap Inc., Purina, Shell, and more. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.

About dentsu international

Part of dentsu, dentsu international is made up of eight leadership brands—Carat, dentsu X, iProspect, Isobar, dentsu mcgarrybowen, Merkle, MKTG, Posterscope—and supported by its specialist brands. Dentsu International helps clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in more than 145 markets worldwide with more than 46,000 dedicated specialists.


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