DEG, a full-service digital marketing agency, has boosted its strategic planning expertise with the hiring of John Stauffer as the agency’s Managing Director of Strategic Planning and Channel Strategy.
“John is the perfect fit to bring these channel strategies together in a unified approach that will position our clients to serve their customers in every moment.” – DEG CEO Neal Sharma
Stauffer will lead an integrated group of strategists across DEG’s practice areas — from social media, paid media, and email to ecommerce and web content management — using the agency’s extensive expertise in each channel to enhance its clients’ marketing programs. Stauffer will also oversee DEG’s extensive analytics and insights practice, which is central to DEG’s data-driven approach.
“What has always set DEG apart is that we have subject-matter experts in each of the digital channels we serve,” said Neal Sharma, CEO and Co-Founder of DEG. “John is the perfect fit to bring these channel strategies together in a unified approach that will position our clients to serve their customers in every moment.”
Prior to DEG, Stauffer was the Senior Director of Digital Strategy at APCO Worldwide, and spent a large portion of his career at Ogilvy. While at Ogilvy, he contributed to its global Social Planning Framework and grew the agency’s social practice across the Asia Pacific region. Throughout his career, John has worked with global brands across a range of industries, including Ford, IBM, Ikea, Kimberly-Clark, and Moet Hennessy.
“The future of agencies can be found at the intersection of big-brand ideas and the creative application of technology,” Stauffer said. “I was drawn to DEG for its ability to achieve both exceptionally well for its clients.”
One of the fastest-growing companies in the country, DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, commerce, and collaboration solutions. The agency utilizes the creative application of technology to offer an unparalleled understanding of its clients’ customers. Named one of Inc. Magazine’s “25 Companies Changing the World,” DEG serves flagship brands, including Purina, AMC, Crocs, Hallmark, and AEG. DEG can be found online at www.DEGdigital.com, and on Twitter at @DEGdigital.