Jo-Ann Fabric and Craft Stores has selected DEG as its newest marketing partner. The full-service digital consultancy will work with Jo-Ann, a leader in craft and fabric, to grow its social media presence.

“Jo-Ann wants to be known as the best brand in fabric and crafts,” said Jeff Eden, Chief Revenue Officer and Principal at DEG. “Our social expertise can connect Jo-Ann with its target audience and build that relationship to make it top of mind for its customers.”

One of the first steps in DEG’s implementation of its social strategies was the creation of a custom holiday microsite where Jo-Ann customers could share Jo-Ann craft ideas, products, and DIY instructions. DEG will continue to promote the company and connect with its audience through innovative social strategies.

Jo-Ann Fabric and Craft Stores, founded in 1943, has more than 790 store locations in 49 states.

About DEG

DEG is a full-service digital consultancy creating smart digital marketing, commerce, and collaboration strategies that empower organizations to amplify their competitive advantages and achieve their objectives. DEG’s expertise in targeted digital direct marketing and eCRM, integrated e-commerce, social media, enterprise collaboration, web content management, analytics, and mobile development drives success for brands like AEG/AXS, Hallmark, Helzberg Diamonds, Cabela’s, Purina, Timberland, and many others. DEG can be found online at www.DEGdigital.com, and on Twitter at @DEGdigital.

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