Released this morning, a new feature within Twitter, called Moments, is set to change how users experience the social media channel.

When the project started (codenamed Project Lightening), the team at Twitter sought to find a way to make the channel make more sense for every user. When you log onto Twitter, it’s likely that nothing is happening at that exact moment, but a lot has happened recently. Moments sets out to catch you up on what’s been happening, and help you understand what everyone’s talking about.

Ch_McDonald_Twitter_Moments
Source: Twitter.com

What is a Moment? It’s pretty simple: It’s a group of related tweets. At least for now in its initial launch, each topic within Moments is a curated collection of tweets around a topic or event. You can follow the moment in real-time, and begin supplementing your own timeline with content around a Moment you chose to follow, regardless of if you’re following the accounts that are contributing to that story.

Soon, anyone will have the ability to make a Moment, but for now Moments are curated by a team at Twitter. As you will see as you test out this new feature, the experience is very similar to Snapchat’s Discover, but the difference is brands aren’t in control, the stories are. In essence, Twitter has reimagined the best aspects of Facebook’s Trending Topics and Snapchat’s Discover experience in a way that makes sense for their channel.

Currently, Moments includes everything from hard-hitting news to celebrity tweets you might have missed, but the team at Twitter has acknowledged that it will grow and change as it learns how users behave within the feature. From past experience, Twitter has learned that it is most successful when it listens to its audience.

David Peirce of Wired wrote: “Your timeline and your moments aren’t designed to be separate; they’re supposed to inform and improve each other… The timeline’s not dead, but make no mistake: From now on, for most people, Moments is Twitter. Twitter is Moments.”

It is also important to note that this feature was designed with a mobile-first mentality. However, the feature is still available in the desktop version, the experience is just different (and less exciting, unless you’re looking at the Corgi Cuteness Moment):


According to Twitter, these are the best ways to engage with a Moment.

  • When clicking on a Moment, an introduction appears with a title and description.
  • Get into a story, including full-bleed images and autoplaying videos, vines, and GIFs, by swiping or scrolling, depending on your device.
  • Tapping once displays a fuller view of the tweet, which you can engage with, including the ability to favorite, retweet, and more. Tapping twice lets you favorite the tweet instantly.
  • The progress bar at the bottom shows how much of the Moment is left.
  • Swipe up or down to leave a Moment and get back to the guide.
  • You can also click the share button to tweet your thoughts on the Moment and send it out to your followers.

Let us know in the comments how you like the Moments experience so far. Meanwhile, we’ll be following Corgi Cuteness.

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